Skip to content

Copy and Content New Zealand

  • LinkedIn
  • Twitter

Freelance digital copywriting and content strategy

  • About
  • My clients say
  • Experience
  • Portfolio
  • Writing tips
  • Rates
  • Contact

Category: Editing

New Zealand Police sign about poaching

Plain English before and after: Making Police signs more arresting

I dedicate a whole post to this Police sign found on a country fence. It’s a classic example of its kind, and there’s so much opportunity here to convey a better image of Police.

plain language, signs

Kill your darlings: Words you should (almost always) delete

The path to bad writing is paved with good intentions. Some words and phrases do the opposite of what we use them for. Try binning these five for kinder, crisper writing that feels succinct and professional.

Search

Contact us

suraya@copyandcontent.nz

021 102 4173