These are some of the mediums, subjects and brands I have copywriting and content strategy experience with.
If you prefer, you can read my CV (PDF, 86KB).
Mediums
- Advertisements – digital (including display, Google and Facebook), print and radio
- Amazon graphics
- Annual reports
- Apps
- Back-end web screens
- Blogs
- Brand guidelines, house style and tone of voice documents
- Case studies
- E-commerce
- Editorial
- Financial plans
- Forms
- Funding applications
- Games and quizzes
- Ghost writing
- Headlines
- Infographics
- Interview questions
- Introductions and synopses
- Job advertisements, job descriptions and role profiles
- Legal submissions
- Long copy
- Magazine and newspaper long-form articles – online and offline
- Marketing narratives
- Packaging
- Plain English
- Posters, leaflets and brochures
- Presentations (eg, PowerPoint) and speakers notes
- Press releases
- Product descriptions
- Search Engine Optimisation (SEO) copywriting
- Short copy
- Social media — including Facebook, LinkedIn, Instagram, Twitter and YouTube
- Standard letter and document templates
- Taglines
- Tenders
- Terms and conditions
- Training guides
- Video scripts
- Web pages
Subjects
- Adoption and fostering
- Apprenticeships
- Authors and books
- Baby and infant care
- Crime and criminal justice
- Custom orthotics
- Disability issues, especially autism and Asperger Syndrome
- Education, schools, e-learning and online curricula
- Environment, sustainability and recycling
- Fashion
- Finance and banking
- Funding and investment
- Hiking, parks and outdoors
- History and archives
- Homeware
- Interior design and lighting
- Jewellery
- Lesbian, gay, bisexual, transgender and queer (LGBTQ+) issues
- Medical
- Parenting
- Photography
- Politics
- Recruitment and talent attraction
- Science and technology
- Science fiction and fantasy
- Sex and relationships
- Society
- Travel
- Water and flooding
- Women’s issues
Audiences
- Business leaders
- Business-to-business (B2B)
- Business-to-consumer (B2C)
- Children
- Disabled people
- Employers
- Home owners
- Judges and magistrates
- Landlords
- Lesbian, gay, bisexual, transgender and queer (LGBTQ+) people
- Local council residents
- Medical specialists
- Parents and carers
- Policymakers
- Prison inmates
- Recently bereaved people
- Recruitment — early talent and experienced hire
- School pupils — primary and secondary
- Senior citizens
- Teachers and school leaders
- Victims of crime
- Vulnerable adults and young people
- Women and girls
Brands and organisations
- Access Radio Taranaki
- All Things with Wings
- AkzoNobel (Dulux)
- Canon
- DRI Sleeper
- Essex Activities
- Essex Adoption and Fostering
- Essex Country Parks
- Essex County Council
- Essex Funding and Investment
- EY (formerly Ernst & Young)
- Filament Magazine
- GSK (formerly GlaxoSmithKline)
- Heartworks eLearn
- Judicial Studies Board (UK)
- Kauri Financial Planning
- Lloyds Banking Group
- MSL Group London
- New Zealand Parole Board
- The Orthotic Shop
- P&G (formerly Proctor & Gamble)
- Pampers
- PMI (Philip Morris International)
- Qualifications and Curriculum Authority UK
- Scope disability charity UK
- Screensaver Ninja