These are some of the mediums, subjects and brands I have copywriting and content strategy experience with.
If you prefer, you can read my CV (PDF, 74KB).
Formats and mediums
- Advertisements – digital (including display, Google and Facebook), print and radio
- Annual reports
- Apps
- Back-end web screens
- Blogs
- Brand guidelines, house style and tone of voice documents
- Case studies
- E-commerce
- Editorial
- Financial plans
- Forms
- Funding applications
- Games and quizzes
- Ghost writing
- Headlines
- Infographics
- Interview questions
- Introductions and synopses
- Job advertisements, job descriptions and role profiles
- Legal submissions
- Long copy
- Magazine and newspaper long-form articles – online and offline
- Marketing narratives
- Packaging
- Plain English
- Posters, leaflets and brochures
- Presentations (eg, PowerPoint) and speakers notes
- Press releases
- Product descriptions
- Search Engine Optimisation (SEO) copywriting
- Short copy
- Social media, including Facebook, LinkedIn, Instagram, Twitter and YouTube
- Standard letter and document templates
- Taglines
- Tenders
- Terms and conditions
- Training guides
- Video scripts
- Web pages
Specialist subjects
- Adoption and fostering
- Apprenticeships
- Artificial intelligence (AI)
- Baby and infant care
- Business leadership
- Crime and criminal justice
- Cybersecurity
- Data protection
- Disability issues, especially neurodivergence
- Diversity and inclusion
- Education, schools, e-learning and online curricula
- Environment, sustainability and recycling
- Fashion
- Finance and banking
- Funding and investment
- History and archives
- Interior design and lighting
- Lesbian, gay, bisexual, transgender and queer (LGBTQ+) issues
- Leadership
- Medical
- Parenting
- Parks and outdoors
- Photography
- Politics
- Privacy
- Recruitment and talent
- Science
- Technology
- Travel
- Water and flooding
- Women’s issues
Specialist audiences
I’ve written content tailored for specialist audiences such as:
- Business leaders
- Business-to-business (B2B)
- Business-to-consumer (B2C)
- C-suite (senior management)
- Children
- Diverse audiences
- Early talent and experienced hire (recruitment)
- Employers
- Home owners
- Judges and magistrates
- Landlords
- Local council residents
- Medical specialists
- Parents and carers
- Policymakers
- Prison inmates
- Recently bereaved people
- Senior citizens
- Teachers and school leaders
- Victims of crime
- Vulnerable adults and young people
Brands
Some brands I’ve written for, either as a direct client or through an agency.
- Access Radio Taranaki
- AkzoNobel (Dulux)
- Canon
- DRI Sleeper
- Essex Activities
- Essex Adoption and Fostering
- Essex Country Parks
- Essex County Council
- Essex Funding and Investment
- EY (formerly Ernst & Young)
- GSK (formerly GlaxoSmithKline)
- Heartworks eLearn
- Judicial Studies Board (UK)
- Kaspersky Secure Futures
- Kaspersky Tomorrow Unlocked
- Kauri Financial Planning
- Lloyds Banking Group
- LPM Property Management Wellington
- Ministry for Primary Industries (MPI)
- MSL Group London
- New Zealand Parole Board
- The Orthotic Shop
- Toitū Te Whenua Land Information New Zealand
- P&G (formerly Proctor & Gamble)
- Pampers
- Qualifications and Curriculum Authority UK
- Scope disability charity UK
- Screensaver Ninja