Experience

These are some of the mediums, subjects and brands I have copywriting and content strategy experience with.

If you prefer, you can read my CV (PDF, 86KB).

Mediums

  • Advertisements – digital (including display, Google and Facebook), print and radio
  • Amazon graphics
  • Annual reports
  • Apps
  • Back-end web screens
  • Blogs
  • Brand guidelines, house style and tone of voice documents
  • Case studies
  • E-commerce
  • Editorial
  • Financial plans
  • Forms
  • Funding applications
  • Games and quizzes
  • Ghost writing
  • Headlines
  • Infographics
  • Interview questions
  • Introductions and synopses
  • Job advertisements, job descriptions and role profiles
  • Legal submissions
  • Long copy
  • Magazine and newspaper long-form articles – online and offline
  • Marketing narratives
  • Packaging
  • Plain English
  • Posters, leaflets and brochures
  • Presentations (eg, PowerPoint) and speakers notes
  • Press releases
  • Product descriptions
  • Search Engine Optimisation (SEO) copywriting
  • Short copy
  • Social media — including Facebook, LinkedIn, Instagram, Twitter and YouTube
  • Standard letter and document templates
  • Taglines
  • Tenders
  • Terms and conditions
  • Training guides
  • Video scripts
  • Web pages

Subjects

  • Adoption and fostering
  • Apprenticeships
  • Authors and books
  • Baby and infant care
  • Crime and criminal justice
  • Custom orthotics
  • Disability issues, especially autism and Asperger Syndrome
  • Education, schools, e-learning and online curricula
  • Environment, sustainability and recycling
  • Fashion
  • Finance and banking
  • Funding and investment
  • Hiking, parks and outdoors
  • History and archives
  • Homeware
  • Interior design and lighting
  • Jewellery
  • Lesbian, gay, bisexual, transgender and queer (LGBTQ+) issues
  • Medical
  • Parenting
  • Photography
  • Politics
  • Recruitment and talent attraction
  • Science and technology
  • Science fiction and fantasy
  • Sex and relationships
  • Society
  • Travel
  • Water and flooding
  • Women’s issues

Audiences

  • Business leaders
  • Business-to-business (B2B)
  • Business-to-consumer (B2C)
  • Children
  • Disabled people
  • Employers
  • Home owners
  • Judges and magistrates
  • Landlords
  • Lesbian, gay, bisexual, transgender and queer (LGBTQ+) people
  • Local council residents
  • Medical specialists
  • Parents and carers
  • Policymakers
  • Prison inmates
  • Recently bereaved people
  • Recruitment — early talent and experienced hire
  • School pupils — primary and secondary
  • Senior citizens
  • Teachers and school leaders
  • Victims of crime
  • Vulnerable adults and young people
  • Women and girls

Brands and organisations

  • Access Radio Taranaki
  • All Things with Wings
  • AkzoNobel (Dulux)
  • Canon
  • DRI Sleeper
  • Essex Activities
  • Essex Adoption and Fostering
  • Essex Country Parks
  • Essex County Council
  • Essex Funding and Investment
  • EY (formerly Ernst & Young)
  • Filament Magazine
  • GSK (formerly GlaxoSmithKline)
  • Heartworks eLearn
  • Judicial Studies Board (UK)
  • Kauri Financial Planning
  • Lloyds Banking Group
  • MSL Group London
  • New Zealand Parole Board
  • The Orthotic Shop
  • P&G (formerly Proctor & Gamble)
  • Pampers
  • PMI (Philip Morris International)
  • Qualifications and Curriculum Authority UK
  • Scope disability charity UK
  • Screensaver Ninja