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Copy and Content New Zealand

Freelance digital copywriting and content strategy

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Tag: copywriting

Two grey pencils on a yellow background

Why you should enter the Plain Language Awards

Australian and New Zealand businesses and organisations have much to gain from entering the Plain Language Awards. Here’s seven reasons to enter.

content strategy, copywriting, plain language

Kill your darlings: Words you can delete

Try binning these five words and phrases to make your writing more professional and succinct.

copywriting, plain language
Adept Joinery and Kitchens team (photography by House of Ma)

The art of the About Us page

Often overlooked, a good About Us page can be a game-changer, because it’s usually one of your most popular pages. So what does a good one look like?

content strategy, copywriting, SEO
Inland Revenue tax return form correction insert

Plain language before & after: Inland Revenue

This is one of the best examples I’ve seen of a correction that further muddies the waters. It uses almost every available method to make its message less clear.

copywriting, plain language, public sector

Myths and truths about copywriting

Nothing gets in the way of great copywriting like the false beliefs people hold about what it is and how it happens. Here’s my top 4.

copywriting, myths, plain language

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suraya@copyandcontent.nz

021 102 4173