Often overlooked, a good About Us page can be a game-changer, because it’s usually one of your most popular pages. So what does a good one look like?
Tag: copywriting
Plain language before & after: Inland Revenue
This is one of the best examples I’ve seen of a correction that further muddies the waters. It uses almost every available method to make its message less clear.
Myths and truths about copywriting
Nothing gets in the way of great copywriting like the false beliefs people hold about what it is and how it happens. Here’s my top 4.