Skip to content

Copy and Content New Zealand

Freelance digital copywriting and content strategy

  • About
  • My clients say
  • Experience
  • Portfolio
  • Writing tips
  • Rates
  • Contact

Tag: copywriting

Adept Joinery and Kitchens team (photography by House of Ma)

The art of the About Us page

Often overlooked, a good About Us page can be a game-changer, because it’s usually one of your most popular pages. So what does a good one look like?

content strategy, copywriting, SEO
Inland Revenue tax return form correction insert

Plain language before & after: Inland Revenue

This is one of the best examples I’ve seen of a correction that further muddies the waters. It uses almost every available method to make its message less clear.

copywriting, plain language, public sector

Myths and truths about copywriting

Nothing gets in the way of great copywriting like the false beliefs people hold about what it is and how it happens. Here’s my top 4.

copywriting, myths, plain language

Search

Contact us

suraya@copyandcontent.nz

021 102 4173