Te Whatu Ora (Health New Zealand)’s Immunise website took out first prize in the Plain Language Awards. Here’s why, as a judge, I loved it.
Australian and New Zealand businesses and organisations have much to gain from entering the Plain Language Awards. Here’s seven reasons to enter.
This sign found on a country fence is a classic example of a (missed) opportunity to communicate clearly and build your brand’s image.
Try binning these five words and phrases to make your writing more professional and succinct.
This is one of the best examples I’ve seen of a correction that further muddies the waters. It uses almost every available method to make its message less clear.
One way to attract more top talent gets overlooked by all but the world-leading brands. What if we thought of recruitment as e-commerce?
Nothing gets in the way of great copywriting like the false beliefs people hold about what it is and how it happens. Here’s my top 4.