Te Whatu Ora (Health New Zealand)’s Immunise website took out first prize in the Plain Language Awards. Here’s why, as a judge, I loved it.
Tag: plain language
Why you should enter the Plain Language Awards
Australian and New Zealand businesses and organisations have much to gain from entering the Plain Language Awards. Here’s seven reasons to enter.
Plain language before & after: Making Police signs more arresting
This sign found on a country fence is a classic example of a (missed) opportunity to communicate clearly and build your brand’s image.
Kill your darlings: Words you can delete
Try binning these five words and phrases to make your writing more professional and succinct.
Plain language before & after: Inland Revenue
This is one of the best examples I’ve seen of a correction that further muddies the waters. It uses almost every available method to make its message less clear.
Content strategy for recruiting top talent: you’re doing it wrong
One way to attract more top talent gets overlooked by all but the world-leading brands. What if we thought of recruitment as e-commerce?
Myths and truths about copywriting
Nothing gets in the way of great copywriting like the false beliefs about what copywriting is and how it happens. Here’s my top 4.