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Freelance digital copywriting and content strategy

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Tag: plain language

New Zealand Police sign about poaching

Plain language before & after: Making Police signs more arresting

I dedicate a whole post to this Police sign found on a country fence. It’s a classic example of its kind, and there’s so much opportunity here to convey a better image of Police.

plain language, signs
Inland Revenue tax return form correction insert

Plain language before & after: Inland Revenue

This is one of the best examples I’ve seen of a correction that further muddies the waters. It uses almost every available method to make its message less clear.

copywriting, plain language, public sector

Content strategy for recruiting top talent: you’re doing it wrong

One way to attract more top talent gets overlooked by all but the world-leading brands. What if we thought of recruitment as e-commerce?

plain language, recruitment, user experience, user research

Myths and truths about copywriting

Nothing gets in the way of great copywriting like the false beliefs people hold about what it is and how it happens. Here’s my top 4.

copywriting, myths, plain language

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