I dedicate a whole post to this Police sign found on a country fence. It’s a classic example of its kind, and there’s so much opportunity here to convey a better image of Police.
This is one of the best examples I’ve seen of a correction that further muddies the waters. It uses almost every available method to make its message less clear.
One way to attract more top talent gets overlooked by all but the world-leading brands. What if we thought of recruitment as e-commerce?
Nothing gets in the way of great copywriting like the false beliefs people hold about what it is and how it happens. Here’s my top 4.