I dedicate a whole post to this Police sign found on a country fence. It’s a classic example of its kind, and there’s so much opportunity here to convey a better image of Police.
Writing tips
Kill your darlings: Words you should (almost always) delete
The path to bad writing is paved with good intentions. Some words and phrases do the opposite of what we use them for. Try binning these five for kinder, crisper writing that feels succinct and professional.
How not to recruit a digital content person
If you’re hiring a content writer, editor, manager or strategist, you’ll want to know about these pitfalls.
10 ways to be a better blog writer
Blogging is one of the most powerful forms of Content Marketing. It’s also one of the hardest to get right. These are some of the issues I see most often, and how to solve them.
The art of the About Us page
Often overlooked, a good About Us page can be a game-changer, because it’s usually one of your most popular pages. So what does a good one look like?
Plain language before & after: Inland Revenue
This is one of the best examples I’ve seen of a correction that further muddies the waters. It uses almost every available method to make its message less clear.
Content strategy for recruiting top talent: you’re doing it wrong
One way to attract more top talent gets overlooked by all but the world-leading brands. What if we thought of recruitment as e-commerce?
Myths and truths about copywriting
Nothing gets in the way of great copywriting like the false beliefs people hold about what it is and how it happens. Here’s my top 4.