If you’re hiring a content writer, editor, manager or strategist, you’ll want to know about these pitfalls.
Blogging is one of the most powerful forms of Content Marketing. It’s also one of the hardest to get right. These are some of the issues I see most often, and how to solve them.
Often overlooked, a good About Us page can be a game-changer, because it’s usually one of your most popular pages. So what does a good one look like?
This is one of the best examples I’ve seen of a correction that further muddies the waters. It uses almost every available method to make its message less clear.
One way to attract more top talent gets overlooked by all but the world-leading brands. What if we thought of recruitment as e-commerce?
Nothing gets in the way of great copywriting like the false beliefs people hold about what it is and how it happens. Here’s my top 4.