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Copy and Content New Zealand

Freelance digital copywriting and content strategy

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Tag: user experience

Screenshot of Immunise website homepage

Why this New Zealand public sector website won first prize

Te Whatu Ora (Health New Zealand)’s Immunise website took out first prize in the Plain Language Awards. Here’s why, as a judge, I loved it.

content strategy, plain language, public sector, user experience, user research

Content strategy for recruiting top talent: you’re doing it wrong

One way to attract more top talent gets overlooked by all but the world-leading brands. What if we thought of recruitment as e-commerce?

plain language, recruitment, user experience, user research

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