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Copy and Content New Zealand

    Freelance copywriter, editor and content strategist

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    Tag: user experience

    Screenshot of Immunise website homepage

    Why this New Zealand public sector website won a coveted award

    Te Whatu Ora (Health New Zealand)’s Immunise website took out first prize in the Plain Language Awards. Here’s why, as a judge, I loved it.

    content strategy, plain language, public sector, user experience, user research

    Content strategy for recruiting top talent: you’re doing it wrong

    One way to attract more top talent gets overlooked by all but the world-leading brands. What if we thought of recruitment as e-commerce?

    plain language, recruitment, user experience, user research

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