Australian and New Zealand businesses and organisations have much to gain from entering the Plain Language Awards. Here’s seven reasons to enter.
Category: Copywriting
Blog posts about copywriting, by Suraya Casey, Copy and Content New Zealand.
How to write for New Zealand audiences
Five things to think about when writing for New Zealanders.
Plain language before & after: Making Police signs more arresting
This sign found on a country fence is a classic example of a (missed) opportunity to communicate clearly and build your brand’s image.
Kill your darlings: Words you can delete
Try binning these five words and phrases to make your writing more professional and succinct.
10 ways to be a better blog writer
Blogging is one of the most powerful forms of Content Marketing. It’s also one of the hardest to get right. These are some of the issues I see most often, and how to solve them.
The art of the About Us page
Often overlooked, a good About Us page can be a game-changer, because it’s usually one of your most popular pages. So what does a good one look like?
Plain language before & after: Inland Revenue
This is one of the best examples I’ve seen of a correction that further muddies the waters. It uses almost every available method to make its message less clear.
Myths and truths about copywriting
Nothing gets in the way of great copywriting like the false beliefs about what copywriting is and how it happens. Here’s my top 4.