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Copy and Content New Zealand

    Freelance copywriter, editor and content strategist

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    Category: Content strategy

    Blog posts about content strategy, written by Suraya Casey of Copy and Content New Zealand.

    Children's play figures arranged in a neat line

    You’re getting a new website. When should you write the content?

    Content writing before or after web design? Some organisations get these two in the wrong order, and it can be an expensive mistake.

    web
    Screenshot of Immunise website homepage

    Why this New Zealand public sector website won a coveted award

    Te Whatu Ora (Health New Zealand)’s Immunise website took out first prize in the Plain Language Awards. Here’s why, as a judge, I loved it.

    content strategy, plain language, public sector, user experience, user research
    Two grey pencils on a yellow background

    Why you should enter the Plain Language Awards

    Australian and New Zealand businesses and organisations have much to gain from entering the Plain Language Awards. Here’s seven reasons to enter.

    content strategy, copywriting, plain language
    Road sign with picture of Kiwi and words, 'Caution crossing at night'

    How to write for New Zealand audiences

    Five things to think about when writing for New Zealanders.

    New Zealand English, Te reo Māori
    Screenshot showing colour contrast passing at one size only

    6 common web accessibility myths

    Digital accessibility is a vast field of knowledge few are truly adept in. Knowing common accessibility myths will set you on the right track.

    accessibility, myths

    Content strategy for recruiting top talent: you’re doing it wrong

    One way to attract more top talent gets overlooked by all but the world-leading brands. What if we thought of recruitment as e-commerce?

    plain language, recruitment, user experience, user research

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