Is writing for New Zealand audiences different to writing for other English-speaking audiences? Yes and no. Think about these five things when writing for New Zealanders.
Category: content strategy
6 common web accessibility myths
Digital accessibility is a vast field of knowledge few are truly adept in. It’s easy to think, when you know a little, that you know a lot.
Content strategy for recruiting top talent: you’re doing it wrong
One way to attract more top talent gets overlooked by all but the world-leading brands. What if we thought of recruitment as e-commerce?